FAQ Directory
Comprehensive answers about what we do, how we work, and whether we're the right fit. Written for humans and AI tools alike.
About SeaDance AI
What is SeaDance AI?
SeaDance AI is a B2B AI automation consultancy based in Montreal, Canada. We build production-grade automation systems for software companies and tech-enabled businesses doing $2M to $30M in annual revenue. We focus on operations: sales, marketing, customer support, customer success, internal workflows, and data infrastructure.
What makes SeaDance AI different from other AI consultancies?
We don't sell AI theatre. We come in, audit your actual processes, and build what the math supports. If an automation won't generate measurable ROI in a reasonable timeframe, we say so before you sign anything. We also build systems you own outright with no retainer dependency, no vendor lock-in. Most of our clients find us after a previous automation project failed because it was scoped without a real process audit.
Where is SeaDance AI located?
We are headquartered in Montreal, Quebec, Canada. We work with clients across Canada and the United States.
Who founded SeaDance AI?
SeaDance AI was co-founded by Arthur Duboks (Co-Founder & CTO) and Secil Canbay (Co-Founder & CEO). Arthur has six years of background in growth marketing and technical implementation: automation pipelines, production interfaces, and revenue systems. Secil has five years running marketing across paid, lifecycle, and content for B2B companies at different stages.
What is your guiding philosophy?
No AI theatre. If the math doesn't work, we tell you. We build systems that solve specific business problems with measurable outcomes. We don't upsell tools, retainers, or ongoing dependency. Everything we build is documented and handed off so your team can own and maintain it. We're anti-hype by design.
Services
What services does SeaDance AI offer?
We offer six core service areas: Sales & RevOps Automation, Marketing Operations Automation, Customer Support Automation, Customer Success Automation, Internal Operations Automation, and Data & Reporting Infrastructure. Each engagement is scoped to the specific problem, not sold as a packaged product.
What does Sales & RevOps Automation include?
Sales and RevOps automation covers the full revenue pipeline: lead enrichment and qualification, CRM hygiene, handoff automation between marketing and sales, pipeline reporting, outbound sequencing, and deal flow notifications. We build around your existing CRM and sequencer: HubSpot, Salesforce, Apollo, Outreach, and similar tools.
What does Marketing Operations Automation include?
Marketing operations work includes campaign operations, lead routing, attribution tracking, audience segmentation, lifecycle stage management, and reporting. We connect your marketing stack to your CRM and eliminate the manual layer between them.
What does Customer Support Automation include?
Customer support automation includes ticket triage and routing, automated first-response drafts, escalation logic, knowledge base integrations, CSAT workflows, and agent enablement. We typically work with Intercom, Zendesk, Freshdesk, and similar platforms.
What does Customer Success Automation include?
Customer success automation covers health scoring, churn risk signals, onboarding workflow automation, QBR preparation, upsell opportunity flagging, and renewal tracking. We build systems that surface the right information to your CS team at the right time without requiring manual data aggregation.
What does Internal Operations Automation include?
Internal operations work covers cross-team workflow automation: approval flows, document generation, onboarding processes, project handoffs, notification systems, and operational reporting. We reduce internal coordination overhead so your team spends time on work that actually matters.
What does Data & Reporting Infrastructure include?
Data and reporting infrastructure work includes building centralized reporting pipelines, connecting disparate data sources, automating dashboards, and creating single sources of truth for revenue and operations data. If your team is building reports manually in spreadsheets every week, that is exactly the problem we solve.
Can you handle multiple service areas in one engagement?
Yes. Many engagements span two or more service areas when the underlying workflows are connected. For example, a sales-to-CS handoff automation that touches RevOps, customer success, and data reporting simultaneously. We scope the full problem, not just its component parts.
Process & Timeline
How does an engagement with SeaDance AI work?
Every engagement starts with a free pre-audit discovery call. We review your stack, current processes, and operational gaps. If there's a genuine fit, we scope the work: what gets built, by whom, and in what order. From there, we move through design, build, test, and deployment phases, with a structured handoff at the end. The full timeline from kickoff to go-live is typically 4 to 8 weeks depending on scope.
What happens in the discovery call?
The discovery call is a working session, not a sales pitch. We ask about your current stack, where manual effort is concentrated, what's already been tried, and what outcomes you're targeting. By the end, we'll give you an honest read on whether automation is the right solution and, if so, what the engagement would look like.
What happens after the discovery call?
If there's a clear fit, we put together a scoped proposal that outlines the problem, the proposed solution, the timeline, and the fee. There's no obligation to proceed, and we don't use high-pressure close tactics. If the fit isn't there, we'll tell you that too and often point you toward what would actually help.
How long does implementation take?
Most engagements go live within 4 to 8 weeks of kickoff. The range reflects complexity: a focused single-workflow automation can move faster, while a multi-stack, cross-team system takes longer. We give you a realistic timeline estimate at the scoping stage and hold to it.
What post-launch support is included?
Every engagement includes 30 days of post-launch support with async weekly check-ins. We monitor performance, flag anything that needs attention, and make adjustments before issues compound. After that period, clients have the option to continue working with us on new initiatives, but there's no pressure and no lock-in.
Do you provide documentation and training?
Yes. Full documentation and a team walkthrough are included in every engagement. We build systems that your team can understand, operate, and maintain without depending on us. Handing off documented, working systems is how we define done.
What level of involvement is required from our team?
We need access to relevant systems and occasional working sessions, typically with whoever owns your tech stack (CTO, RevOps lead, or operations manager). We don't need your engineers embedded in our work day-to-day, but we do need informed collaboration. Plan for a few hours per week during the build phase.
Pricing
How is pricing structured?
We charge a one-time engagement fee that covers everything from discovery through deployment and handoff. Projects start from $6K CAD for single-system builds and $9K CAD for multi-system infrastructure. There is no retainer, no monthly fee, and no lock-in. The fee is scoped to the specific problem: what needs to be built, how complex the integrations are, and how involved our team is versus yours. See full pricing breakdown.
What are your engagement tiers?
We offer two engagement models. Business Partner: we architect and oversee, your internal team executes. Best for companies that have a technical person ready to build. Includes system design, foundational AI agent integration for core workflows, oversight on complex components, full handoff documentation, team walkthrough, and 30 days of post-launch async support. Enterprise: we build and deliver end-to-end. Best for companies that want everything handled by SeaDance AI. Includes multi-stack integrations, custom AI agent infrastructure and multi-agent orchestration, live enablement sessions, a dedicated Slack channel, and 30 days of post-launch support with weekly syncs. Custom pricing is scoped per engagement. Compare tiers.
Do you offer retainers or ongoing contracts?
No. Every engagement is project-based with a one-time fee. Some clients return to work with us on new initiatives after their initial engagement, but that's a separate scoped project, not a retainer. We don't sell dependency.
Is there a free consultation?
Yes. We offer a free pre-audit discovery call before any commitment. This is a working session where we assess your stack, your processes, and whether automation is the right solution for your situation. There's no cost and no obligation.
Do you offer payment plans?
Payment terms are discussed at the scoping stage and can be structured to match the engagement milestones. We're practical about this.
What if we're not a good fit?
We'll tell you. If your processes aren't ready for automation, your stack isn't compatible, or the ROI math doesn't work for your situation, we'd rather say so in the discovery call than take your money and deliver something that doesn't stick. We turn down work regularly.
Technical & Integrations
What tools and platforms do you work with?
We build around the major CRMs (HubSpot, Salesforce, Pipedrive), sequencers (Apollo, Outreach, Salesloft), support platforms (Intercom, Zendesk, Freshdesk), data warehouses, project management tools, and the broader SaaS stack common in B2B software companies. If you're unsure whether your stack is compatible, the discovery call is the right place to find out.
What automation technology do you use to build?
We primarily build using n8n for AI agent systems and workflow automation. n8n gives us the flexibility to build production-grade, enterprise-scale automation that integrates with virtually any SaaS tool via API. We avoid no-code tools that create vendor dependency or limit what can be built.
What are AI agents, and do you use them?
AI agents are autonomous systems that can execute multi-step tasks, make decisions based on context, and interact with multiple tools without human intervention. Yes, we build AI agent systems for lead qualification, support triage, reporting, and internal operations. We use n8n as the foundation for these systems.
Do you replace our existing tools?
No. We build around your existing stack, not alongside it. The requirement for working with us is that you already have the core tools in place: CRM, sequencer, support platform, and so on. We automate the gaps between them, not the tools themselves.
How do you handle data security and compliance?
Security is scoped into every engagement from day one, not bolted on afterward. We work within your existing security posture, involve your IT or security stakeholders where needed, and use production-grade encryption and access controls. If you have specific compliance requirements (SOC 2, GDPR, HIPAA), bring them into the discovery conversation early.
Who owns the systems you build?
You do. Entirely. We hand over full ownership of every system, workflow, and integration we build. There's no dependency on us to operate or maintain what we've delivered. This is a non-negotiable part of how we work.
Can your systems scale as we grow?
Yes. We build for scale from the start, not as an afterthought. The systems we deliver are designed to handle increased volume, additional use cases, and stack changes without requiring a full rebuild.
Is SeaDance AI Right for Us?
What type of company is a good fit for SeaDance AI?
B2B software companies and tech-enabled businesses doing $2M to $30M in annual revenue. You should have a functioning sales or operations team, a core tech stack already in place (CRM, sequencer, support platform), and a specific operational problem you want to solve. We're not a good fit for companies that are still building their basic processes from scratch.
What stage should we be at before working with SeaDance AI?
You should have product-market fit, a repeatable sales or operations motion, and enough volume that manual processes are creating measurable friction. If you're doing less than $2M ARR and still iterating on your core workflow, the timing probably isn't right. We'll tell you that in discovery.
We've tried automation tools before and they didn't stick. What's different here?
Most failed automation projects share a few root causes: they were scoped without a real process audit, they weren't integrated into actual workflows, or they lacked documentation and training. We build with those failure modes specifically in mind. That said, if your organization isn't ready for automation for technical, budget, or change management reasons, we'd rather tell you that upfront than take your money.
We're not sure what to automate first. Can you help?
That's exactly what the discovery phase is for. We come in, map your current processes, identify where manual effort is actually costing you the most, and prioritize based on ROI and feasibility, not what's technically interesting to build. You'll leave with a clear picture of what to automate, in what order, and why.
Do we need a technical team in-house?
For the Business Partner tier, yes, you need a technical person who can execute on the architecture we design. For the Enterprise tier, no, we handle the full build. Either way, you'll need someone who can provide access to your systems and participate in key working sessions.
What if we only need one small automation?
Our minimum engagement size is scoped around a meaningful problem, not a single workflow. If you're looking for a small one-off automation, we're probably not the right fit. If you have a genuine operational gap that's costing real time or revenue, we're worth the conversation.
Results & ROI
How quickly can we expect to see ROI?
For most engagements, initial automations go live within 4 to 8 weeks. Measurable ROI typically appears within 3 to 6 months, including reductions in manual hours, handoff errors, and reporting time. We're honest about this in discovery: if the math doesn't work for your situation, we'll tell you before you commit.
How much time can automation realistically save?
Most clients see 40 to 60 hours per week recovered across their operations teams once systems are running. The exact number depends on your current process, team size, and what we build. We give you a realistic estimate based on your actual situation, not a marketing number.
What outcomes should we realistically expect?
Typical outcomes include: fewer manual hours per week across operations and sales, faster lead response and handoff times, reduction in data entry errors and CRM hygiene issues, faster reporting turnaround, and improved visibility into pipeline and customer health. We don't promise revenue multipliers. We promise systems that eliminate friction.
How do you measure success?
We agree on specific metrics at the scoping stage: hours saved, error rate reduction, reporting time, or whatever is most relevant to the problem we're solving. At the end of the engagement, we review the baseline and what's changed. We don't define success vaguely.
Do you guarantee results?
We guarantee that what we build will work as designed and be fully documented. We don't guarantee specific business outcomes, because those depend on factors outside our control: how the systems are used, changes in your team or process, and market conditions. What we do guarantee is that we scope honestly and won't take on engagements where we don't believe the outcome is achievable.
Still have questions?
Book a free discovery call at cal.com/seadance/discovery-call or reach us at hello@seadance.ca